"Destined to become a classic, sitting alongside Benjamin Graham's The Intelligent Investor and Phillip A. Fisher's Common Stocks and Uncommon Profits... John Price's book is fascinating in many other ways. He touches on nearly all the main topics of the investment literature, expressing a firm view on them from the steady foundation of his analysis. He draws widely on the history and literature of business and finance, and on case-studies and anecdotes which illuminate the principles. His lucid, conversational style, and his obvious care for reader, make him a delightful as well as knowledgeable guide.It is a significant contribution to the literature of investment principles and practice. Dr. Price's lucid, conversational style, and his obvious care for reader, make him a delightful as well as knowledgeable guide."
—Dr. Geoff Wells, Author, Sustainability in Australian Business: Fundamental Principles and Practice.

"Only someone with Dr. Price's mathematical background could separate the story telling from fact when it comes to valuing a stock. His excellent book walks the reader through the different methods of calculating value and does the investing community a great service. This book should be on the desk of every investor."
—Charles Mizrahi, Editor, Hidden Values Alert & The Inevitable Wealth Portfolio; Author, Getting Started in Value Investing

"Every once in a while someone takes the trouble to step back from the noise of investing to renew our perspective. In providing us with the tools to answer the question 'what is it really worth?' John Price has done just that. His advice is not only as timeless as the value-based approach he advocates, it's also refreshingly insightful."
—James O'Loughlin, CEO JOL Consulting; Author, The Real Warren Buffett: Managing Capital, Leading People.

"John Price is appropriately named to write a book explaining the difference between Price and Value. So often investors confuse the two terms and unconsciously think that price is equal to value. Readers of this book will never make that mistake and only invest when an asset is trading at a price below its value. Participants in the stock market are like an iceberg, with 95 percent below water and unconsciously trading while 5 percent are above sea level and consciously investing. John Price's book will steer you to the rarefied air, keep you breathing easy and thinking clearly on top of the masses."
—Robert P. Miles, author, The Warren Buffett CEO, Warren Buffett Wealth, and Warren Buffett's Berkshire Hathaway.

“The Conscious Investor is an extraordinarily comprehensive and intensive study of valuation methods. John Price lays out all the approaches to identifying mispriced stocks and systematically details their comparative strengths and weaknesses. The result is a book of exceptional practical value for serious investors.”
—Martin Fridson, Global Credit Strategist, BNP Paribas Asset Management; author, Unwarranted Intrusions: The Case Against Government Intervention in the Marketplace and Financial Statement Analysis: A Practitioner’s Guide, and other books

"There may be more to being a savvy and rational investor than can be learned from this excellent book, but not much. John has made a large part of the wisdom of the world's greatest investors accessible to anyone."
—Steve Dalton, Director of Analytics, Tradition Group; Director, Eigensys Ltd.; Author, Financial Applications Using Excel Add-in Development in C/C++

“Packed with useful tips to improve your stock market results.”
—Hewitt Heiserman, author, It’s Earnings That Count

Morningstar [ Review ]

Research and Markets [ Review ]

Australian Investors' Association [ Review ]

Journeys of a Bumbling Investor [ Review ]